Collaboration with Gideon Blumstein and Ryan Schude. This was Gideon’s concept for a project he developed as a spec pharmaceutical ad. The story comes from the Greek deity, Prometheus, who stole fire from Zeus and gave it to the mortals. His punishment was to be bound to a rock for eternity and everyday have his liver eaten by a bird, only for it to grow back and have it happen again the next day. Thanks to Wes Driver for the design work.
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