Enter London Van Der Kamp, a professional kayaker who briefly stepped away from his day job at an outdoor sporting goods company and into a specially made kayak that was used during Sunday’s game between the Giants and Dodgers.
Van Der Kamp, recruited by ESPN and its advertising agency, Wieden+Kennedy, was targeted to be a floating hot dog vendor for the night. His job? To serve other Cove kayakers hot dogs, free of charge, from a custom-built contraption that contains a warming compartment and bottles of mustard and ketchup.
The exercise was designed to be simple (as long as no one asked for relish) yet meaningful, given ESPN’s desire to accomplish two goals: give a shout-out to the loyal fans in the Cove, and create a buzz during its popular and highly rated “Sunday Night Baseball.”
Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman’s personal description of herself. The second was based on a description provided by a stranger the woman had just met.