Nike:

The signature CR Mercurial Vapor IX boot has been reworked with this season’s version - a fusion of white, neon orange, with a neon yellow and orange safari print inspired by the safari print that was first seen on a Cristiano Ronaldo product in 2010 on the Mercurial Vapor Superfly II.

Horizontal black and neon yellow lines link the shoe to the collection’s overarching inspiration of speed. The “love to win, hate to lose” logo on the heel is a nod to Ronaldo’s inspiration as he explodes past his opponents towards goal.

Nike’s Superhuman collection:

Nike honors these stars and their super powerd status by championing Kevin Durant’s lightning speed, Kobe Bryant’s unparalleled snake-like vision and awareness, and Lebron James’ diamond-hard toughness.

Insanely reflective $360 Nike windbreaker.

F/Nazca Saatchi & Saatchi created some specially packaged jerseys to promote Nike sponsorships.

thestuntkid:

For those interested in the Nike shirt i designed, it’s available online now :)

http://store.nike.com/us/en_us/?cp=USNS_KW_0611081618&l=shop,home#l=shop,pdp,ctr-inline/cid-100701/pid-406363