West Virginia’s new camouflage baseball uniform.

Florida State pitcher Gage Smith has quite a mustache.

Miller Park.

Clever advertising by ESPN and W+K:

Enter London Van Der Kamp, a professional kayaker who briefly stepped away from his day job at an outdoor sporting goods company and into a specially made kayak that was used during Sunday’s game between the Giants and Dodgers.

Van Der Kamp, recruited by ESPN and its advertising agency, Wieden+Kennedy, was targeted to be a floating hot dog vendor for the night. His job? To serve other Cove kayakers hot dogs, free of charge, from a custom-built contraption that contains a warming compartment and bottles of mustard and ketchup.

The exercise was designed to be simple (as long as no one asked for relish) yet meaningful, given ESPN’s desire to accomplish two goals: give a shout-out to the loyal fans in the Cove, and create a buzz during its popular and highly rated “Sunday Night Baseball.”

Nike:

The signature CR Mercurial Vapor IX boot has been reworked with this season’s version - a fusion of white, neon orange, with a neon yellow and orange safari print inspired by the safari print that was first seen on a Cristiano Ronaldo product in 2010 on the Mercurial Vapor Superfly II.

Horizontal black and neon yellow lines link the shoe to the collection’s overarching inspiration of speed. The “love to win, hate to lose” logo on the heel is a nod to Ronaldo’s inspiration as he explodes past his opponents towards goal.

Looking good Andrew Bynum.

Designed by Marvel, “The BrooklyKnight will appear at all Brooklyn Nets home games and support his team against the invasion of opponents. He is equipped to handle almost any threat with a protective metal B on his chest, metal knee, elbow, and face coverings, defined muscles, including a six-pack, and a multi-functional cape.”

The USA’s luge team is going to be dressed like X-O Manowar. Via.

From the Big Picture:

Kinesio tape is seen on Germany’s Katrin Holtwick during their women’s beach volleyball preliminary match against Czech Republic’s Hana Klapalova and Lenka Hajeckova at the Horse Guards Parade, July 28, 2012. Athletic tape made in every colour under the sun seems to be the latest must-have sports injury treatment at London 2012, where athletes may have been influenced by other big name tape fans such as Serena Williams and David Beckham. (Marcelo Del Pozo/Reuters)

Hilarious, USA gymnast Aly Raisman’s parents use so much body english as they watch her routine that it looks like they’re on a roller coaster.  Via.

Team USA.

nevver:

Hoop dreams

F/Nazca Saatchi & Saatchi created some specially packaged jerseys to promote Nike sponsorships.

thedailyfeed:

At 49, Phyllis Reffo is the oldest female athlete in NCAA history. She may be older than some of her teammates’ parents, but that doesn’t stop them from treating Reffo equally — or inviting her to fraternity parties and other social functions at Pepperdine University.

While the other swimmers are barely out of high school, Reffo moved to Los Angeles more than 30 years ago to embark on a modeling career. In the years since, she has been married and divorced, is raising two daughters — ages 14 and 12 — and has three careers under her belt: In addition to fashion model, Reffo has been an investment portfolio counselor and clothing boutique owner.

But in 2009, after becoming interested in the medical field, Reffo sold her boutique and enrolled at Santa Monica Community College to get her associate’s degree. Two years later, she transferred into Pepperdine in Malibu, Calif., and made it on to the swim team at the start of the fall semester as a walk-on.

Photos by Joe Kohen for The Daily